Social E Conference
A comprehensive conference for social media and digital marketing success.It’s Time For Some Real Help
Everywhere you look these days, there’s another generic workshop on “social media.” There’s another general discussion about marketing over the web. Little of it is really helpful. What you need to know is “How.” How do you make this work? How difficult is it to understand? How can you succeed when bigger companies don’t even know where to start?
That’s why you need to be part of Social-E: the comprehensive conference for social media and digital marketing success. We’re not going to be talking about whether you should be employing social media — that argument’s settled, you should. We’re going to tell you what you should really expect, how much effort is just the right amount, and how you can work the best networking tool in your arsenal with ease.
But social m
edia isn’t the whole plan. Are you engaging in outbound digital marketing? Or do you think that once you’ve put up a website, that’s the extent of your online efforts? There’s a big world to explore.
This conference is talking about the best uses of digital marketing, and the convergence of websites, outbound email marketing and social media. We’ll also be talking about social media metrics, and showing you how to get the best value out of your efforts. You’ll walk away with actionable items that every small to mid-sized business, financial company or professional service firm can implement…immediately!
We’re featuring top speakers, and local business leaders who’ve put this all into action. You’ll learn from people just like you, who are achieving extraordinary success. So don’t delay. Click here to register right now!
The Social Generation
Want to see how definitely the coming generation will be tied to social media and digital marketing? Check out Lane Sutton’s interview with NECN. And then be sure to see him speaking at Social E!
Hear A Bank CEO Loving Social Media
Check out Belmont Savings Bank CEO Robert Mahoney’s podcast interview here. He’s one bank chi
ef who’s personally using social media tools to build his bank’s presence on the web! Listen here.
Got A Social Media Budget? Get A 20% Raise
Hellerman Baretz Communications teamed up with the Law Firm Media Professionals (LFMP) for the second annual Salary & Social Media Survey of legal media professionals. This year, it added a more comprehensive section on social media, and got some great insights from respondents on the industry’s biggest challenges and most exciting trends.
Some of the highlights of the survey include:
- Although 85% of respondents recognize social media as being important to law firms (up from 65%), they ranked social media training and development of content for social media at the bottom of activities they put the most effort into;
- The salaries of respondents whose firms budgeted for social media was 19% higher than those whose firms did not, and the salary of those whose firms used an outside PR/communications agency was 24% higher than those whose firms did not.
- Twitter, used by 69% of firms versus 47% last year, is now considered the second-most valuable social media platform, behind only LinkedIn;
- Only 31% of firms have a budget for social media activities, a figure that is down from 40% last year; and
- Respondents in the Northeast (28%), Mid-Atlantic (17%), and West/Southwest (44%) all reported higher average salaries.
For more, check out the full survey here
